Audits and Troubleshooting
We deep dive into the structure and historical performance data of your ad accounts, outlining a new strategic roadmap for your advertising while making sure to troubleshoot key issues.
Client Discovery
We Dive Deep Into Your Business
In order to profitably scale your ads, we first need to understand your business, target customers, products/services, needs, and goals
Business Overview
A clear understanding of your business model, current marketing, value differentiators, and key metrics such as average revenue, LTV, and costs of acquisition to inform the strategy we’ll create for driving ad ROI.
Target Customers
To reach+convert your target customers, we first need to understand who they are, differences for each buyer persona, how to qualify them, and unique motivations each persona has for buying your products/services.
Products/Services
We take a segmented look at your portfolio of products and services, understanding which ones drive the highest revenue, profit margins, and the key use cases and value differentiators for each vs competitors.
Service Alignment Centered on Your Goals and KPIs
We then clarify your goals and KPI targets for advertising in order to align your needs with our advertising and/or network partner services.
Market Research
Advertising
Research
We gather exclusive insights collaborating with internal partners at Google and other adTech giants to set a clear roadmap for how to outperform your competition.
Your Competitors
Data benchmarks for competitor ad spend, campaign strategies, CPAs, and ROAS with qualitative research on competitor ads+landing pages, positioning, and sales strategies to help differentiate your ads.
Keyword Research
Keyword mapping for campaigns to create tight-knit ad groups focused on maximizing ad relevance, QS scores, conversion, ROAS, and market coverage with negative keyword lists to keep traffic qualified.
Top Ad Channels
A detailed look into top ad channels to reach your customers with prioritized campaign launches to maximize your ad profit across search, social, shopping, video, and/or display advertising channels.
Ad Targeting
Qualified ad targeting research to match ad segments with multi-layered targeting across audiences, placements, content, custom-intent, topics, demographics, remarketing, contextual keywords, and more.
A Roadmap for Better Ad ROI
We outline the most promising campaign opportunities for your business, organizing everything from ad copy, to landing pages, keywords, tracking, bid targets, budgets, assets, and more.
Ad Targeting
Keywords
High-intent keyword list creation, match types, derivative building, and tight-knit segmentation to boost each adgroup in your campaigns with stronger ad relevance, QS scores, conversion, ROAS, and coverage.
Placements
Ad placements across high-intent content, topics, URLs, pages with contextual keywords, YouTube channels, and other placement criteria meant to reach target customers on relevant content across the web
Audiences
Qualified targeting of in-market, look-a-like, affinity, demographic, search, remarketing, customer list, and other audience-groups with tight-knit ad segments and creative meant to boost your ad ROI.
Negatives
Account and campaign-level negative keywords and audience groups meant to weed out unqualified traffic that leads to wasted spend, low quality leads, spam, robot web submissions, and/or robo-clicks.
Reach Your Customers
We map out qualified targeting criteria and break-out segments to ensure you reach qualified customers with relevant ads across any channel or advertising platform.
Tracking
Insight and ROI Results
ROI-centric tracking, web analytics, CRM integrations, and ROI reporting designed to deliver performance, uncover insights, and keep our partnership focused on results.
Conversion Setup
Qualified conversion tracking across online, phone, sales, and local events with attribution modeling, real revenue values, cross-channel tracking, and qualified lead verification made to center ads on ROI.
CRM Integrations
Integrate CRM data for closed sales, qualified lead stages, LTV, repeat purchases, and more to focus ad campaign optimization around real customers with ROI and away from unqualified traffic.
Web Analytics
End-to-end analytics across events, behavior funnels, monetization, acquisition sources, drop off rates, session recordings, and more with dashboards made to uncover actionable insights from users.
ROI Reporting
Accurately track ROI from your campaigns across all advertising channels with our transparent monthly ROI reports centered on ensuring we hit KPI targets to continually grow your ad profits.
Hear From Our Clients
Verified Review
Rick F.
5.0
"Rob and Raph are the real deal! 🎉 After years of unprofitable ad spend, they revamped my website and ads delivering a net profit in their first month. Thanks for bringing my business back to life and for all the booking revenue over the years. Praise be to the Mookie bucks! Woohoo!”
Founder
Verified Review
Dayne F.
5.0
"All I have to say is ‘wow’.
At 20M monthly organic, we never knew how to leverage paid. Mookie helped us design a new search booking UX with the most detailed ad strategy for capturing cheap intent-driven traffic via search, topic/audience layering, in-market audiences, and segmentation."
CEO
4.9
(28 reviews)